Emotions are an internal actions/forces(belief, feeling) which was the result of an external factors (surroundings actions towards you). Some examples of emotion are happy-sad, angry-calm, and etc. We show our emotions usually to someone that we know; the deeper our relations with them, the bigger their actions affect your emotion. Imagine when your close kin had an accident and one of your school mate whom you barely met had an accident. Your emotion would be deeper for your close kin because there's some kind of connection/ relationships between you. You have the empathy as well as the sympathy towards him while for your schoolmate that you barely knew, you will most likely have empathy only.
Emotion filled our everyday life, in every actions that we do, we did it with emotions. Good emotions are good for you life. Bad emotions, according to research, could lead into depression, and it could lower your body immunity.
To have a good emotion, we must know how to manage our emotion. Managing emotion is not as simple as it sound. Managing emotion was not done in a matter of minutes, hours or days. it took a long process and patient was the most important factor in managing emotion.
First, you need to cultivate a good value. Value is a basic convictions which have a judgmental element in it, through which people can choose personally or socially how to do things. We usually received values from parents in home which is the primary socialization, then school, friends and teacher in secondary socialization and through media and others which can be included as tertiary socialization. So we can conclude that a good values depends on a good environment. Just imagine a baby, son of a wealthy business man in US. One day somehow the baby was left with a cannibalistic tribe. So do you think the baby will become a business man or a cannibal?
We will all agree that the baby will become a cannibal because he received the values from the tribe and he feels that it's nothing wrong in it. But now let's take a look at ourselves, now that we reached an age when we can be more selective in receiving values. We can "choose" to store what values we want to store in our brain as a good value.
Values can be divided into terminal and instrument values. Terminal means the ends, what we want to have in life, for example comfortable living, success, social recognition and etc while instrumental values means the means, how we want to achieve the ends, for example, hardworking, broadminded, clean, logical, loving and etc.
So to manage emotions, we need to choose a good values such as a self respect is preferred (terminal values),then we need to respect others and have to have a self control (restrain or disciplines). for example, a manager when he was giving order to his subordinate received a negative respond from him. A failed manager will scold his subordinate or even report to the human resource management department to have him replaced. A good manager will try to controlled himself and asked himself whether the way he is giving order is respecting his/her subordinate or whether his subordinate look stress or have a family problems. A good manager will try to calm the situation. This is of course easier to said than did. Even if we are faced with this kind of conditions and still can not controlled ourselves, we must not stop trying. Nothing is impossible as long as you have the will, there'll be a way. Although no body's perfect, it does not mean that we should stop trying to be one. Like although you know everybody will died, we should not stop visit doctor when we get ill.
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Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts
Today Marketing Techniques
Marketing, a process by which management identify and supply the needs and wants of consumer by producing goods and then offered it for trade/exchange of values with customer, has started to be a hot topic in every firm/ company since the 1960s when globalization forces drawn market to a global based which caused the demand is greater than supply which made the company wanted to understand consumer behavior and it is the cause for company like GE interested to understand the consumer.
Marketing techniques have developed rapidly each year. New techniques are being found out and performed by firms. But most of the marketing technique that we learn was rather traditional because a new form of marketing technique is taking place. Companies in the US, especially because of the financial crisis has to cut budget and one of the possible budget cutting department is the marketing department. So now the manager of marketing department has to worked harder to achieve the same or even better ends with less means. The technique used by most company was to cut their TV based advertisement technique to another which they believed is a more effective technique such as word of mouth, point-of-purchased innovation and music label. TV revenue in the US itself, according to HBR, was down by 8% in 2007 and is forecast to decline by 10% in the US and are now.
The most innovative marketing technique from those three mentioned above was music label and this technique has been practiced by major MNC in the US such as procter & gambles, the world biggest consumer product which made it the world biggest marketers. P&G has recently sign a contract with Jermaine Dupri to sponsored his recording studio to discover new talent. The plan was that the music label will be named after a brand of body spray. Mr. Dupri himself is well-known for producing hit for Mariah Carey and Jay-Z. Mr. Dupri wife is also a singer, Janet Jackson. Others company also used this marketing technique.
Earlier, Bacardi was willing to help groove amanda, a British electronic duo, to finance and produce its next release. Caress, Unilever body care line, commissioned the singer of the pussycat dolls, Nicole Scherzinger, to record a version of Duran Duran's Rio that it give away on its website to promote Brazilian body wash product. Red bull is starting a label also, and it is expected to be out before the end of the year.
Songs made to promote products does not lose it competitiveness to fight for prestigiuous position for music lover, a hip hop song released by Nike sang by Kanye West, Nas and friends was nominated for best rap performance by duo or group. Star burst, an autralian juicy candy brand, released a song that was positioned in the first chart for weeks.
Marketing techniques have developed rapidly each year. New techniques are being found out and performed by firms. But most of the marketing technique that we learn was rather traditional because a new form of marketing technique is taking place. Companies in the US, especially because of the financial crisis has to cut budget and one of the possible budget cutting department is the marketing department. So now the manager of marketing department has to worked harder to achieve the same or even better ends with less means. The technique used by most company was to cut their TV based advertisement technique to another which they believed is a more effective technique such as word of mouth, point-of-purchased innovation and music label. TV revenue in the US itself, according to HBR, was down by 8% in 2007 and is forecast to decline by 10% in the US and are now.
The most innovative marketing technique from those three mentioned above was music label and this technique has been practiced by major MNC in the US such as procter & gambles, the world biggest consumer product which made it the world biggest marketers. P&G has recently sign a contract with Jermaine Dupri to sponsored his recording studio to discover new talent. The plan was that the music label will be named after a brand of body spray. Mr. Dupri himself is well-known for producing hit for Mariah Carey and Jay-Z. Mr. Dupri wife is also a singer, Janet Jackson. Others company also used this marketing technique.
Earlier, Bacardi was willing to help groove amanda, a British electronic duo, to finance and produce its next release. Caress, Unilever body care line, commissioned the singer of the pussycat dolls, Nicole Scherzinger, to record a version of Duran Duran's Rio that it give away on its website to promote Brazilian body wash product. Red bull is starting a label also, and it is expected to be out before the end of the year.
Songs made to promote products does not lose it competitiveness to fight for prestigiuous position for music lover, a hip hop song released by Nike sang by Kanye West, Nas and friends was nominated for best rap performance by duo or group. Star burst, an autralian juicy candy brand, released a song that was positioned in the first chart for weeks.
The Existence of Socially Legal firm
People like to do business to earn a living. It had been dated back from the earliest era of human civilization, business has existed, whether in a form of exchange or trade. Then the questions arises whether a Socially legal business existed or all forms of businesses is not-socially-legal?
Socially Legal business(SLB) in this context, is a business that truly do not absorb, in every of its actions, any surpluses from the environment or customer or animal. From this definition we can see that it is almost not possible for the existence of this kind of businesses.
Because every firm that existed in this world is divided into markets, Monopolistic, Monopolistic Competition, and Oligopoly Competition.
For a monopoly market, we knew that it obvious that the firm absorbs the consumer surplus by setting its price to MC= MR taking a surplus off from consumer because it has the right to set their own prices in the absent of competition. but how about monopolistic competition market? In monopolistic competition also, firm can set MC = MR and take away an amount of surpluses which would have belong to the customer in a perfectly competitive market. In oligopolistic? we do not need to asked again. They, of course, are not SLB. They can even co-operate to set a mutually agreed price.
We can also look from the environmental issue. There no firm in this world that is really paying back to the environment in efficient manner. They are efficient in producing but not in paying back to the environment. An company decided to used some of its profit to conserve or "return" back the damaged it has caused to the environment is because of govermental rules or marketing technique. The pay out for the environment will always lesser than what they take. For example, MNCs in oil mining. Their environmental payback is for the research of how to mine oil so that the mining do not destroyed the environment, or so called a more effective and efficient ways in mining. It seems that they are taking responsibility by trying not to destroyed the environment. But wait, they do not "pay" for each oil they take from the earth. it is just like learning how to rob without killing or harming the victim.
before i close this post, i want to take back to the paragraph two above about surplus. You might argued that in perfectly competitive market, there is no surpluses taken off from consumer. You are right but do a perfect competitive market existed in this world or is it just an ideal type of market? We all knew that perfectly competitive market is a myth, at least until now. Even if it existed, it still faced problems of environmental reponsibility. Because they are perfectly competitive, their main objectives is to lower cost. and to be socially responsible, it need a committment to the environment, which mean a long term increase in cost. Using the prior assumption in the consumer in perfectly competitive market that they are all rational and only want the cheaper goods because all the goods in the market are homogenous. Firms in this case must targeting to lower the cost as their main objectives so that they can compete with others.
Even if firms in perfectly competitive market all agreed to be socially responsible, it is still questionable whether the returned for the environment is equal to what they take from the environment.
Socially Legal business(SLB) in this context, is a business that truly do not absorb, in every of its actions, any surpluses from the environment or customer or animal. From this definition we can see that it is almost not possible for the existence of this kind of businesses.
Because every firm that existed in this world is divided into markets, Monopolistic, Monopolistic Competition, and Oligopoly Competition.
For a monopoly market, we knew that it obvious that the firm absorbs the consumer surplus by setting its price to MC= MR taking a surplus off from consumer because it has the right to set their own prices in the absent of competition. but how about monopolistic competition market? In monopolistic competition also, firm can set MC = MR and take away an amount of surpluses which would have belong to the customer in a perfectly competitive market. In oligopolistic? we do not need to asked again. They, of course, are not SLB. They can even co-operate to set a mutually agreed price.
We can also look from the environmental issue. There no firm in this world that is really paying back to the environment in efficient manner. They are efficient in producing but not in paying back to the environment. An company decided to used some of its profit to conserve or "return" back the damaged it has caused to the environment is because of govermental rules or marketing technique. The pay out for the environment will always lesser than what they take. For example, MNCs in oil mining. Their environmental payback is for the research of how to mine oil so that the mining do not destroyed the environment, or so called a more effective and efficient ways in mining. It seems that they are taking responsibility by trying not to destroyed the environment. But wait, they do not "pay" for each oil they take from the earth. it is just like learning how to rob without killing or harming the victim.
before i close this post, i want to take back to the paragraph two above about surplus. You might argued that in perfectly competitive market, there is no surpluses taken off from consumer. You are right but do a perfect competitive market existed in this world or is it just an ideal type of market? We all knew that perfectly competitive market is a myth, at least until now. Even if it existed, it still faced problems of environmental reponsibility. Because they are perfectly competitive, their main objectives is to lower cost. and to be socially responsible, it need a committment to the environment, which mean a long term increase in cost. Using the prior assumption in the consumer in perfectly competitive market that they are all rational and only want the cheaper goods because all the goods in the market are homogenous. Firms in this case must targeting to lower the cost as their main objectives so that they can compete with others.
Even if firms in perfectly competitive market all agreed to be socially responsible, it is still questionable whether the returned for the environment is equal to what they take from the environment.
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